Privacy Policy

Privacy Policy

Gravitas (International) Ltd takes seriously the privacy of those that visit our website. We have established this Privacy Policy to communicate what information we collect and how that information is used and safeguarded.

By accessing this website (http://www.gravitasint.com/), you acknowledge the terms and conditions expressed herein. We reserve the right to change this policy at our sole discretion and without notice.

What information is collected, and why?

When a user visits our website, we collect information about the visit that does not identify the user personally. We track information such as the domain from which the user is visiting and the user’s browser type. We also collect specific information regarding the user’s session on our website. This includes items such as the date and time of the visit and the pages viewed.

Sometimes we ask a user to voluntarily provide personally identifiable information (PII). This information generally includes, but is not limited to, name, e-mail address, postal address, and telephone number. We request this information when the user requests one of the following:

  • To register to attend an on-line seminar or demonstration
  • To receive specific information from us such as a whitepaper or code sample
  • To correspond with us
  • Or any other such activity that we deem necessary

Gravitas (International) Ltd does not collect any personally identifiable financial or health-related information. We do not intentionally collect information from children under the age of 13.

How is the information used?

Non-personally identifiable information (non-PII) is collected to allow us to analyze how our website is used and to improve the content and service the website provides.

Personally identifiable information is collected for analysis to improve the content of the website and the services we provide the user.

Gravitas (International) Ltd owns the collected information and will not sell, trade, or rent the information to others. We may use the information to continue contact with the user. This may include contact such as follow-up calls, e-mail correspondence, or mail correspondence to follow-up on the contact or to provide marketing information about promotions, new services, or important website changes. Gravitas (International) Ltd may share this information with its business partners for the specific purpose of a promotion or service offering.

Are “Cookies” used on the website?

“Cookies” are small pieces of information that are placed on a web user’s hard drive. We may use cookies to provide you with better service. Cookies are pieces of information that a Web site transfers to your computer’s hard disk for record-keeping purposes. Cookies can make the Web more useful by storing information about your preferences for a particular site. The use of cookies is an industry standard, and many major Web sites use them to provide useful features for their customers. Cookies in and of themselves do not personally identify users, although they do identify a user’s computer. Most browsers are initially set to accept cookies. If you prefer, you can set your browser to refuse cookies. However, you may not be able to take full advantage of the functionality of the Gravitas (International) Ltd site if you do so.

Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform. Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

· F24_autoID

· F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

· Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.

· A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking: We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics: All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking: All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes

How is personally identifiable information safeguarded?

Gravitas (International) Ltd utilizes industry standard methods and mechanisms such as firewalls, intrusion monitoring, and passwords to protect electronic information. Multiple physical security methods such as locking devices and 24 hour premise monitoring are also employed. Finally, access to PII is limited to a small number of personnel and on a need-to-know basis.

Links to other web sites

Gravitas (International) Ltd website may contain links to other internet web sites. Gravitas (International) Ltd neither controls nor endorses external sites and is not responsible for the content of such sites. This policy does not cover the privacy policies and data collection practices of non-Gravitas (International) Ltd web sites.

How to opt out of correspondence

Based on the information a user has provided, Gravitas (International) Ltd may send e-mail correspondence to the user. Each correspondence will contain an easy means to opt out of further correspondence.

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