Boston Borough Council

SITUATION

In response to repeated localised flooding, Boston Borough Council created a Floodline Lottery in order to encourage local residents to sign up for the Environment Agency’s Flood Alert Scheme.

IMPLEMENTATION

The sponsors of this new Floodline Lottery Scheme, Gravitas International, were approached to contribute to the Lottery prizes, as HydroSack®s & HydroSnake®s have fast become the best selling alternative to sandbags in the UK & Europe.

RESULTS

The Floodline Lottery has raised public awareness of a free service that gives warnings of imminent risk of flooding, allowing people time to protect themselves and their properties.

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